My diverse industry experience allows me to create designs that effectively communicate each brand's message to its target audience. Whether it's developing a visual identity, crafting a user-friendly interface, or designing marketing materials, I provide solutions aligned with brand values and goals.

Lisa Höhne

As a trained Digital Media Designer, I bring years of expertise in crafting experiences for diverse B2B and B2C clients. After gaining valuable experience as a designer and art director in agencies, I transitioned to freelancing in 2019. Since then, I've had the privilege of providing comprehensive concept and design support to agencies across various industries. I am based in Munich and work remotely.

More about me

My Expertise

Specializing in User Experience (UX) and User Interface (UI) design, I create digital experiences that prioritize user engagement and functionality. My designs enhance the user journey through intuitive interfaces and interactions. With expertise in both B2C and B2B, I elevate digital applications and optimize user experience.
With a focus on creative concept development and visual design, I bring ideas to life through strategic communication on websites, presentations, and social media campaigns. Each design is crafted to convey brand stories and resonate with their audience, leaving a lasting impression in the digital realm.
At my design studio BRANDY & COCO, I specialize in corporate design, offering cohesive brand identity solutions. From logo designs to brand guidelines, we ensure that every element reflects your brand's values and establishes a strong visual presence across all platforms.

Let's chat

My Toolkit

I am committed to continuous learning and skill development to overcome new challenges. Through curiosity, openness to new ideas I've acquired a diverse toolkit and established a strong foundation applicable to any project.

As a UX designer, my first step is to deeply understand the needs and preferences of the target users. Through methods such as persona development and user interviews, I gather valuable insights into user behaviors and motivations. Journey mapping allows me to visualize the user experience, identifying pain points and areas for improvement. By utilizing skills in surveys and interviews, I ensure a comprehensive understanding of user expectations, which forms the foundation for creating intuitive and user-centered designs.
Equipped with insights from the understanding phase, I transition to the build phase where I bring concepts to life. Utilizing design thinking principles, I ideate and conceptualize solutions tailored to user needs. User stories help define the scope and requirements of the project, guiding the design process. Through skills in wireframing and prototyping using tools like Figma and Sketch, I translate ideas into tangible designs. Whether it's creating mockups or interactive prototypes, I focus on delivering designs that are both aesthetically pleasing and functional across various platforms.
Testing is a crucial step in ensuring the effectiveness and usability of designs. Conducting usability testing allows me to gather feedback directly from users, validating design decisions and uncovering any usability issues. Skills in card sorting help in organizing information effectively, improving navigation and overall user experience. Using tools like InVision, I create prototypes for testing, enabling stakeholders to interact with the design and provide valuable insights. Through iterative testing and refinement, I strive to deliver designs that meet user needs and exceed expectations.

People, clients and collaborations

Throughout my career, I've partnered with esteemed industry and corporate clients, as well as top agencies like Thjnk, Ais, Virtual Identity, and Wildstyle Network, across both B2B and B2C sectors. While bound by confidentiality agreements, allow me to offer a glimpse into some of other rewarding experiences.