Hello, I am Lisa. Freelance Creative Concept and Digital Designer.

Hello, I am Lisa. Freelance Creative Concept and Digital Designer.

Hello, I'm Lisa, a freelance creative concept and digital designer. My design philosophy revolves around prioritizing user needs with a balance of heart and mind, fostering collaboration and iterative refinement. With a strategic mindset, attention to detail, and adaptability, I aim to create experiences that deeply resonate with audiences and deliver tangible results for businesses.

10+ years on the job

My experience

  • 2022 – Today
    Virtual Identity, Wildstyle, eg.
    Remote


    With expertise spanning web concept and UI / UX design, digital creative concepts, visual design, digital campaigns, and social media content, I offer my skills as a freelancer not only to my personal clients but also to digital design agencies. My aesthetic sensibility and strategic planning have been honed over years of experience in both agency and freelance settings, allowing me to anticipate and meet the diverse needs of clients ranging from small businesses to large enterprises. Having worked in agencies as well as being self-employed, I possess a comprehensive understanding of the requirements and preferences of my clients.

  • 2019 – Today
    BRANDY & COCO
    Munich, Madeira, Berlin, Australia


    At B&C, we specialize in crafting exceptional branding and digital solutions that resonate with our clients' vision and objectives. With a keen focus on UI/UX design, we approach each project with careful consideration and attention to detail. As a small dedicated team, we are committed to delivering refined solutions that are visually appealing but also create meaningful user experiences. We recognize that design extends beyond aesthetics and plays a crucial role in shaping brand perceptions. Whether it's developing a new brand identity, redesigning a website, or launching a digital marketing campaign, our goal is to tell compelling stories that engage both the heart and mind of our audience. With experience working remotely from Australia, Madeira, Berlin, and Munich, we are adept at delivering results across various locations.

  • 2018 – 2019
    Agentur ais
    Munich


    At Agentur ais, I refined my expertise in corporate design and visual communication, managing projects tailored to our clients distinct needs. My role encompassed a diverse range of tasks, including the development of brand identities, campaigns, and websites. Applying storytelling and concept development, I dedicated myself to crafting brand identities and communication through strategic design and an optimized user experience.

  • 2106 – 2018
    LTT – Thjnk x Publicis Groupe
    Munich

    In my role as a Junior Art Director at LTT (Leos Thjnk Tank)— a joint venture between Thjnk and Publicis Groupe, I focused on art direction for McDonald's, specifically for the German market. My responsibilities included developing campaign concepts and designs, creating social media ads, and planning photo shoots. This position allowed me to blend my passion for creative vision with strategic thinking, thereby enhancing McDonald's brand presence and impact.

  • 2013 – 2016
    Redblue Marketing
    Munich


    My education equipped me with a diverse skill set for the digital realm. Projects ranged from crafting and developing intuitive interfaces to creating comprehensive digital campaigns. This foundation not only strengthened my creative and technical skills but also emphasized strategic concept development. My training is particularly aligned with delivering innovative digital in-house solutions for the client Media Markt and Saturn, aiming to merge aesthetic appeal with functional design to enhance user engagement and achieve marketing success.

How I work

"For me, design is about crafting personalized narratives around a brand. Thoughtfully considered, accessible, and with a keen eye for detail and functionality. I approach the journey as a holistic process, placing emphasis on user-centricity and simplicity to ensure seamless experiences."

My approach

User Centric

Creative

Flexible

Collaborative

Strategic

Adaptive

with heart and mind

Who I am

Me personally

I'm a firm believer in balance and simplicity. Whether it's finding peace through yoga, losing myself in a good book, or enjoying pasta with a glass of wine, I cherish life's simple joys. Munich is my chosen home, but I've lived in London, Australia and Madeira. On weekends, you'll find me outdoors in my oldtimer van, exploring with my dog, Frankie.
Travel is my passion, from paragliding to encountering whale sharks or manta rays in Bali. Art and photography fuel my creativity, and I seek out art museums wherever I go.

Curious to explore more?

Request access to my portfolio and delve deeper into my world of UX / UI design and way of working.